Nice example of how free screenings online can be used as part of an indie campaign leading to successful sales on DVD (and in this case recipe books!) in case of the documentary Hungry for Change, a critique of the weight-loss industry. Details from indie consultant Peter Broderick. An interesting instance more generally of contemporary web strategies, including the provision of extracts in advance of the full screening. I write about more of this kind of thing in my forthcoming Indie 2.0: Change and Continuity in Contemporary American Indie Film, due out later in the year.
